White Space Analysis

White space is the gap between what products or services your customer has invested in and the other products or services that your company or business has to offer.

White space analysis. When combined with boots on the ground real estate knowledge it is a powerful tool. For instance in comparing snack foods one axis could be flavor and the other could be healthiness. Build a matrix and look for not only what brand identity and associations each competitor owns in the market but also look for trends and commonalities across the competitive landscape.

White space analysis is the process of digging through the sales data to hunt for new white space opportunities to cross sell and up sell. The first step to finding whitespace in your market is to conduct a competitive analysis. The white space analysis report data is derived from rule based recommendations and leads of the statuses qualified or unqualified generated within the last 90 days for the accounts in your territory.

It provides insights into the customer buying trends across different attributes such as products purchased potential or additional demands influencing factors and more. Begin by identifying your top 5 10 competitors and then do a deep dive assessment of each. Buxton s white space analysis draws data from over 250 data sets in addition to company specific data and provides the insights retailers and investors need to make strategic decisions.

It is one of the most comprehensive modules i have ever experienced and honestly it is one of the most important bits of demandfarm for all stakeholders in the strategic account management ecosystem. One customer may already have a 401k consisting of mutual funds and also have a life insurance policy. White space analysis helps to identify new sales opportunities within an existing customer account.

Financial advisors who offer mutual funds exchange traded funds and insurance have many individuals and households as customers. A simple yet powerful tool. In this context white space basically means a place where a company might have room to maneuver in a crowded playing field as a metaphor white space is at once ubiquitous and frustratingly.

A white space analysis is a simple 2d cartesian chart that compares various offerings across two axes of characteristics. White space analysis is one of the most used modules across all demandfarm users. Or for cars one axis cold be speed and the other safety.