White Space Opportunity

Unconventional approaches are required to uncover these high value opportunities and to convert them into attractive businesses.

White space opportunity. Financial advisors who offer mutual funds exchange traded funds and insurance have many individuals and households as customers. Identifying white space opportunities necessitates exploration into areas adjacent to but outside your traditional business boundaries. White space is the gap between what products or services your customer has invested in and the other products or services that your company or business has to offer.

Exploring the competitive landscape and identifying whitespace that your brand can own provides an opportunity to recalibrate your business focus determine what makes your offering unique and valuable to customers and strengthen your brand. The ultimate goal of key account management is to know future areas of growth in their strategic accounts. The blackspace encompasses all the business opportunities that a company has formally targeted and organized itself to capture.

Finding the white space in your market is about identifying market opportunities in your industry that your business is capable of meeting. The whitespace then contains all the opportunities that fall outside the scope of formal planning budgeting and management. Services white space innovation for new product service category development.

How do you know where the growth is. Some companies consider it to be unchartered territory. Too often we see companies floundering in a sea of sameness failing to stand out from the pack.

Demandfarm s whitespace analysis framework is a simple yet powerful tool to do that. Others believe it to be where competition doesn t exist. For me that little button that enables our subscribers to ask our research team questions is like a window into their world providing yet another level of.

There are many different interpretations of white space. For all its ambiguity though white space is undoubtedly a metaphor about opportunity. Using sales analysis to identify whitespace opportunities i ve said it before and now i ll say it again the help desk is one of my favorite features of the sellingbrew playbook.